Straight out of Zuidoost
Zuidoost020 is more than a souvenir brand. We are a creative platform that celebrates the color, culture, and architecture of Amsterdam Zuidoost. Every item we offer is born from collaboration, designed with love, crafted with intention, and deeply rooted in the stories of our neighborhood.
Our Mission
To create meaningful souvenirs that connect people with the vibrant identity of Amsterdam Zuidoost.
We believe in slow, intentional design that reflects our community, our history, and our shared future.
Our Vision
A future where local stories are told through everyday objects. Where souvenirs are not mass-produced, but co-created with care. Where the power of design uplifts the people and places that inspire it.
Our logo proudly represents the soul of Amsterdam and Zuidoost, symbolizing the bond between our city and its residents. It's inspired by our architectural wonders, featuring thin letters that pay homage to Amsterdam's unique charm. The iconic X from the flag rests atop the letter "I". The letter "T" is forming a bridge, a nod to the countless canals that unite us.
This bridge represents more than just physical connections, it represents unity, progress, and our brand's vision. Every step of our journey involves our local community.
Zuidoost is no longer just a place to visit f.e. the Amsterdam Arena, it's a chance to show your support and love for Amsterdam Zuidoost.
Together, let's make our mark on the world and create a future where everyone feels valued and uplifted.
“We don’t sell souvenirs. We share stories.”Core values of Zuidoost 020
Creativity stands for converting knowledge and expertise into original ideas and products that are new, original and useful. Zuidoost 020 not only wants to promote creativity among individual participants, but also develop creative teams. We want the participants to have a broad focus and easily adapt to different approaches and visions. With this concept we also use creativity to solve social issues.
Dutch society is becoming increasingly multicultural and people view this differently, both positively and negatively. Zuidoost 020 wants to propagate the perspective that ethnic groups have strong, rich and diverse cultures. Research has already shown that diversity leads to more innovation and creativity, because people have different perspectives and ideas.
Respect is a universal value and forms the basis for mutual relationships. Zuidoost 020 is therefore a place where participants work together out of respect for each other, so that everyone can be and become who they are. We accept that others may have different values and standards and we use this fact to our advantage by learning from each other’s strengths. As a team we are reliable, we take responsibility and we respect each other.
We see respect as the basis for connecting with each other. The focus is on being able to interact better with each other. Groups should get to know each other and take an interest in each other. It is important that people understand each other and start living together. With Zuidoost 020 we want to gain recognition for Zuidoost with respect for ethnic, cultural differences and diversity. So that everyone can get an equal place in society.
Zuidoost 020 uses principles from the business world, such as working more professionally, using creativity, pursuing innovation and working in a customer, service and product-oriented way. As a training company, we are constantly looking for opportunities in the market and the investments that are required for this.